§ 002 — 04 / Identity
Visual Identity System
_Delfina Perez Conti
Brief
As an emerging designer, develop a logo or mark and apply it consistently across a variety of collateral. The work should show rigorous creative exploration, strong technical execution, and clear explanation of your design choices — built entirely in Adobe Illustrator.
Process
A visual identity that translates my personal universe into a dynamic and expressive graphic system. Through display typography, an aesthetic rooted in Buenos Aires, organic forms, and a vibrant palette — the project develops a logotype and editorial applications that show coherence, versatility, and a strong authorial voice.